A Pakistan based kids-wear brand with a over 30 outlets is looking to hire a Digital Marketing Manager.

• Create, run and manage paid marketing campaigns on Facebook 

• Develop strategies to increase website traffic and the conversion rate 

• Improve the design, traffic, and content of the website and social media outlets 

• Create campaigns to target new customers/cold audiences and to retarget warm audiences 

• Regularly monitor the progress of marketing campaigns 

• Produce Marketing Reports for management 

• Overlook graphics for our social media profiles, our websites, and physical store advertising – work with Graphic Designer & Photographer 

•Create and manage engaging posts and PR Campaigns on all social media outlets. 

• Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI. 

• Design and maintain a marketing database for email, social media, and display advertising campaigns. 

• Optimize campaigns through tracking and analysis to shape future decision making.

 Skills Required: 

• Proven working experience in digital marketing. 

• Excellent knowledge and experience of Facebook Ads, SEM, SEO, Google Ads. 

• Excellent communication skill in English language 

• Excellent content writing skills 

• Creative Mindset to give direction to Graphic Designer & Photographer for content 

• Proficient in MS Office Suite, including Outlook, Excel and Word 

• Great strategic thinking skills 

• Ability to identify long term trends in data